01. REPURPOSE OR CUSTOMIZE (Hardest)

Cut, rework, or redesign into 1-of-1s or a micro capsule.

This takes time and tailoring resources, but the return in hype and exclusivity can be worth it.

02. TURN IT INTO A GUERRILLA MARKETING MOMENT

Plan a wild shoot, build a challenge, or use it as the visual hook for a creative campaign.

This is effort-heavy but can generate brand awareness way beyond just the item itself.

03. RE-SHOOT WITH NEW ENERGY

Re-style, re-shoot, rename.

It’s not just about better pictures, it’s about building the right mood around the piece.

Execution matters here; good creative direction is key

04. RENT IT FOR SHOOTS / STYLIST PULLS

Get the piece into the hands of stylists or artists who need wardrobe options.

You’re not selling; but you’re getting visibility and building cultural placement

05. GIFT STRATEGICALLY

Send to a creative or influencer who aligns with your brand and build from there.

Low-cost, but requires intentionality in who and how you gift.

06. FRAME AS A VAULT OR ARCHIVE DROP

Curate a mini-release around color or vibe; reframe it as an exclusive archive or studio drop.

This plays on nostalgia, scarcity, and storytelling.

07. BUNDLE WITH BESTSELLERS

 (Easiest)

Pair slow-movers with high-demand pieces or accessories.

Add value, increase cart size, and move stock without touching your price positioning.

At Primeries…

We help you do more than just sell product.

We help brands think beyond the drop; from strategy to storytelling to actual campaigns that move culture.

If you’re stuck with pieces, let’s talk about how to flip them with purpose.