SSK.HQ isn’t trying to be loud for attention — it’s speaking clearly, intentionally, and with purpose. Created in 2024, the brand operates from a place of consciousness, using fashion as a medium for storytelling and social commentary.

At its core, SSK.HQ is about perspective: how we see society, how we move through it, and how those experiences translate into what we wear.

Southern Yankee and South House are taking December back to where the culture starts — Africa.

 From Accra to Cape Town, they’re rolling out a tour that feels like a homecoming and a new “Never Been To” collection inspired by Ghana, South Africa, and Nigeria.

 Music, community, design, and diaspora energy all in one movement.

Some stories start in the quiet, long before anyone is watching.
As a child, Txmmyily would watch WizKid perform on a small TV in a barber’s shop… believe he could be as clean, the dream took root and kept growing.

The music at home, the hunger, the consistency, all building slowly until it broke into millions of plays. His sound is fun, sexy, eccentric. His ambition is loud even when he isn’t. And his confidence carries that same calm fire you see in the young Lamine Yamal — steady, focused, knowing exactly where he’s going

The cyber youth kin movement isn’t your regular group of creatives.
It comprises of young visionaries building a world where originality rules without borders. It's a new wave of underground creatives pushing the boundaries of Subculture. 

Animashaun Opeoluwa, also known as YSL Demon Fabio, sees Lagos through a lens of rhythm and color 

From Festac Town’s vibrant streets to the creative forefront, his work captures the beauty in motion, nostalgic yet new.

A visual language shaped by emotion and culture.