An era of our own making’

A Primeries editorial in collaboration with Homecoming × Nike. A study of 6 creatives who are not waiting for permission, not adjusting themselves to fit anyone else’s rules, but building from instinct, from community, from everything they’ve always carried within them. Wave$tar, Kyla, Tobi Naiwo ,Faraj (Thatboy), Timi Adeleke and Tuv. Six different disciplines and 6 different paths, but the same rootedness in the culture.

We are very proud of this one, proud of the people in it, proud of our community that created this, and proud of what Lagos and this generation continue to produce, on their own terms and in their own language.

This is an era of our own making.

• We shape the Direction:
  
  Brand consultancy that defines your identity, audience, and strategy.
  
• Bring It to Life Visually:
  
  Design services for logos, packaging, lookbooks, and campaigns.
  
• Shape the Image:
  
  Styling & Creative direction that build authentic style identities.
  
• Craft & Amplify the Story:
  
  Production,full campaigns, Advertising, and PR to push your brand out.

It is no news. Peeko HD has been on an amazing run for over two years, and if you are tapped into the scene, then you are familiar with his work. He is actively building a digital archive for the Nigerian streetwear scene – something to look back on in years to come.

Threads of Resilience is a powerful collaboration between Primeries and Carricature, celebrating the spirit of Nigerian creatives. This limited-edition collection features iconic Carricature elements like the signature stitch pattern, alongside innovative pieces like the Infrared Jersey and Stars Align. Each design reflects the challenges and triumphs of the Nigerian creative journey.

Created in 2024, the brand operates from a place of consciousness, using fashion as a medium for storytelling and social commentary.

At its core, SSK.HQ is about perspective: how we see society, how we move through it, and how those experiences translate into what we wear.