WHY PRIMERIES?

Founded by Benjamin Unah & Lotanna Onyekwelu, Primeries is driven by a strong commitment to supporting independent brands through its comprehensive suite of commerce solutions and retail technology. At the heart of this offering is the Primeries Seller Platform, empowering brands with the tools and resources they need to thrive in the digital age. By leveraging our platform, brands can access new customers, expand their worldwide capabilities, and provide an enhanced shopping experience.


At Primeries, our passion for fashion and technology fuels our mission to unite producers, curators, and consumers through a worldwide platform for African fashion. We are dedicated to promoting and narrating the tales of up-and-coming African creatives while building social and economic opportunities for them. Our goal is to create a thriving ecosystem that celebrates African heritage and culture, all while delivering exceptional, culturally-inspired products.

 

Our vision is to be a leading provider of tools and technology that enable independent brands to grow and thrive. We aspire to witness the brands we collaborate with evolve into industry-leading names, creating value for our partners and customers as a whole. We are driven by the desire to unite brands, customers, and partners who share our values of sustainability and creativity. By leveraging technology and fostering a vibrant community, we aim to make a lasting impact in the world of fashion. We invite you to explore our marketplace, support emerging designers and experience the beauty of African creativity firsthand Let Primeries be your gateway to a world of fashion excellence. Start your journey with us today.