Luwa.mp4 - an artist shaping his own lane and redefining what freedom sounds like. Fromthe roots of Ibadan to a gap year that became a turning point, his story opens our new editorial series spotlighting the voices and visions shaping culture today.

• Shape the Direction:
  
  Brand consultancy that defines your identity, audience, and strategy.
  
• Bring It to Life Visually:
  
  Design services for logos, packaging, lookbooks, and campaigns.
  
• Shape the Image:
  
  Styling & Creative direction that build authentic style identities.
  
• Craft & Amplify the Story:
  
  Production,full campaigns, Advertising, and PR to push your brand out.

More than a designer - a multidimensional force. In this exclusive interview, Dedejaee opens up about his creative evolution and the limitless mindset behind his works. From designing for Off-White and Motherlan to shaping Slawn’s visuals from behind the scenes, Dedejaee reflects on the moments that shaped him, collaborations and what the future holds.

Threads of Resilience is a powerful collaboration between Primeries and Carricature, celebrating the spirit of Nigerian creatives. This limited-edition collection features iconic Carricature elements like the signature stitch pattern, alongside innovative pieces like the Infrared Jersey and Stars Align. Each design reflects the challenges and triumphs of the Nigerian creative journey.

You might be missing a few simple moves that make all the difference.

We’ve broken down 5 ways to market smarter not harder.

Learn more and see which one your brand’s been sleeping on.